Who owns Vi Spring beds?
Many mattress brands belong to the same holding or investment company and trying to figure out who owns what has become a labour of love for us.
This is a who’s who in the mattress industry to help you understand exactly who you’re purchasing from.
Firstly, as mattress construction techniques develop, it becomes apparent that the internal components of many mattresses are identical but sold under differing brand names and, of course, prices. Knowing this gives you the opportunity to be able to identify similar specifications and selecting the manufacturer that offers the best value for money mattress.
We are all familiar with the scenario of trainers where the pester power of children sees us paying more than four or five times the real worth just for a brand name. Buying a mattress purely based on a brand name is just as ludicrous. The components used in all mattresses only come from a handful of specialist suppliers all manufacturers use these self-same suppliers whether you have heard of them or not.
Looking at the makeup of the industry below, it does throw up some quite obvious anomalies. Namely, if Steinhoff owns the Staples Brand, the Myers Brand, the Dunlopillo Brand etc. Why are they not prominent within the stores they own? Take Bensons for example (Aug 2013) a search for Myers = no products found. A search for Staples = no products found. A search for Dunlopillo = only three models. Apart from a few brands from the Silentnight Group; Sealy and Silentnight, the Bensons site seem to be propagated with the Sleepmaster brand and the Sensaform brand. Brand names that are only found in the Benson’s stores. Interesting!
The Silentnight Group is also an interesting corporation to study. Obviously, they do not have their own stores and partner up with many high street notables such as Argos, Tesco, Sainsbury, Carpetright and numerous independents. Now, as detailed throughout this site there are only so many combinations of spring and upholstery combinations you can put together to significantly differentiate one mattress from another. So how can there be so many Silentnight models out there under differing model names that can be realistically judged to be completely and significantly different?
The size of the mattress industry is absolutely immense. In the UK, there are well over a hundred bed and mattress manufacturers some big and some small, many of whom are based in the Yorkshire area, known to be the mattress capital of the country. With this in mind, it becomes an arduous task trying to differentiate the manufacturers who are worthy of investigation and those who just churn out cheap mattresses for the budget market.
When you decide to ‘buy a new mattress’ we are aware that as the purchase is a once in a decade decision you will have no idea where or how to start your search. The manufacturers listed below are deemed to be the main players within the industry and should be used as a starting point in your research. As we said at the start, knowing which brands belong to whom will help in this search as many corporations may not want you to know this.
Which bed company owns which mattress brands
- Hilding Anders Group (Sweden)
Backed by British private equity group Candover
Jensens Beds – Hilding Anders
Ikea (Own Label – TBC)
Note: Hilding Anders sold the following brands to Steinhoff International in April 2013
- Silentnight Group
(Now in the hands of new US owner, private equity firm HIG)
Silentnight – Silentnight Group
Layezee – Silentnight Group
Sealy UK – Silentnight Group – Licensed
Pocket Spring Bed Company – Silentnight Group
Rest Assured – Silentnight Group
Stearns and Foster – Silentnight Group
- Harrison Spinks Ltd (Spinko Ltd)
Somnus – Harrison Spinks Beds
Nu-Bed – Harrison Spinks Beds (May 2013: No online info – may have been withdrawn)
Harrison – Harrison Spinks Beds
Spink and Edgar – Harrison Spinks Beds
John Lewis (Own label) – Harrison Spinks Beds -[ Plus others ]
- Sun European [Private equity Group]
ScS [95 Stores] – Online: Sleep Centre Branding
Dreams – As of May 2013
- Highgate Beds Ltd (UK)
Healthopaedic – Highgate Beds
Sleepwise – Highgate Beds
Sleeping Comfort – Highgate Beds
Sleepmode – Highgate Beds
- Simmons Group- (Parent Company – Cauval Industries [fr] )
Simmons – Simmons Group
Sleepeeze – Simmons Group
Cumfilux – Simmons Group
Nestledown – Simmons Group
- Steinhoff (UK) International Holdings Ltd
Homestyle Operations Ltd
JW Carpenter Ltd
[tbc – In one way or another the following brands / stores are intrinsically linked through the above companies]
Relyon [Brand] (Steinhoff)
Dunlopillo [Brand] – Bought from Hilding Anders April 2013
Slumberland [Brand] – Bought from Hilding Anders April 2013
Horatio Myers [Brand] – Bought from Hilding Anders April 2013
Staples [Brand] – Bought from Hilding Anders April 2013
Sprung Slumber [Brand] (TBC- Steinhoff)
- Bensons for Beds (Homestyle Operations)
Sleepmasters (Steinhoff – Rebranded as Bensons For Beds [Jan 2012)
The Bed Shed (Steinhoff – Rebranded as Bensons For Beds – Jan 2012)
Harveys (Homestyle Operations / Steinhoff International [tbc] )
Cargo (Homestyle Operations / JW Carpenter)
Homestyle (Homestyle Operations / JW Carpenter)
Reid Furniture (Steinhoff)
- Keen and Toms Holdings Ltd
Hypnos (Royal warrant holder)
- Millbrook Beds Ltd
The Handmade Bed Company (For Furniture Village / Selfridges etc)
- Flex Equipos De Descanso, S.A.
Vi-Spring Ltd (our Artisan Bespoke is a great ViSpring Alternative)
And So To Bed
ES Kluft and Co – 51% share as of June 2013
- Airsprung Furniture Group Plc
Hush Sleep Collection
Gainsborough Sofa Beds
Swanglen Furnishings (Bought out of admin June 13)
Airofreem (Foam Supplier)
- Breasley Consumer Products Ltd (UK)
Manufacturers for many own label retailers
- Healthbeds –Family owned (Smeaton family)
- Burgess Beds – Bespoke manufacturer
- Savoir Beds – Exclusive Bespoke manufacturer
- GNG Group
- Dream Machine
Please Note: This is not a full and comprehensive list and all subsidiary’s may not be included. Any errors or omission will be rectified as soon as possible upon receiving instruction. Please address all correspondence to email@example.com