This is a Who’s Whom in the mattress industry ..
Many mattress brands belong to the same holding or investment company and trying to figure out who owns what has become a labour of love for us. But why is this important to know?
Firstly, as mattress construction techniques develop, it becomes apparent that the internal components of many mattresses are identical – but sold under differing brand names and of course prices. Knowing this gives you the opportunity to be able to identify similar specifications and selecting the manufacturer that offers the best value for money mattress.
We are all familiar with the scenario of trainers where the “pester power” of children sees us paying more than four or five times the real worth just for a brand name. Buying a mattress purely based on a brand name is just as ludicrous. The components used in ALL mattresses only come from a handful of specialist suppliers – ALL manufacturers use these self same suppliers – whether you have heard of them or not.
Looking at the make up of the industry below, it does throw up some quite obvious anomalies. Namely, if Steinhoff owns The Staples Brand, The Myers Brand, The Dunlopillo Brand etc – why are they not prominent within the stores they own? Take Bensons for example: (Aug 2013) A search for Myers = No products found. A search for Staples = No products found. A search for Dunlopillo = Only three models. Apart from a few brands from The Silentnight Group – Sealy and Silentnight, the Bensons site seem to be propagated with the Sleepmaster Brand and the Sensaform Brand – Brand names that are only found within the Benson’s stores. Interesting!
The Silentnight Group is also an interesting Corporation to study. Obviously they do not have their own stores and partner up with many High Street notables such as Argos, Tesco, Sainsbury, Carpetright and numerous independents. Now, as detailed throughout this site there are only so many combinations of spring and upholstery combinations you can put together to significantly differentiate one mattress from another. So how can there be so many Silentnight models out there under differing model names that can be realistically judged to be completely and significantly different?
As an example of this, we took a few minutes to find this in real life practice: Argos has the Silentnight Marbella Cushiontop Mattress [KS: Product No: 697-3083: £616.23: May 30th 2013: Previously on sale for £246.29: It also carries a WAS price of £724.98] The ridiculous description, .. lacking in any kind of .. erm ..description reads:
[ARGOS] SILENTNIGHT MARBELLA CUSHIONTOP
KINGSIZE MATTRESS: SPECIFICATION:
Medium firm feel.
Continuous sprung with cushiontop layer
Damask cover with micro quilt finish
No roll together
Mattress size W150, L200, D22cm
Rotate mattress regularly
Manufacturer’s 5 year guarantee
On Very.co.uk we found the Silentnight Miracoil 3 Juliet Cushion Top Micro Quilt Mattress[KS: Item No: 27MDL2r: £239.00: May 30th 2013] The description reads:
[VERY]” This medium firm mattress features Silentnight’s intelligent Miracoil 3 spring system, which places a greater number of springs in the middle portion of the mattress. This results in superb support where you need it most (the hip and lumbar region). A micro-quilted cushion top provides a final layer of soft comfort, and this Silentnight mattress is upholstered in a durable Belgian damask fabric. No-turn for easy care. Useful info: Silentnight Miracoil 3 Juliet cushion top micro quilt mattress Firmness: medium Depth: 24 cm Miracoil spring system offers support where you need it most Micro-quilted cushion top Belgian damask fabric”.
There is also the 2cm difference in depth between the two descriptions. It’s also interesting that the price on the Argos model is (currently: May 2013) £616.23 but was previously sold for £246.29. We run a Price Monitor [Not yet publicly available] on Pocket Sprung Mattresses sold through Argos, so we have a hunch that this price will shortly be reduced to show a WAS price of £616.23. Like I say – All very interesting. [August Update: This model is no longer available on site although the Silentnight Auckland looks very similar [£599.99 KS: Product Code: 697/3430]
Hilding Anders Group (Sweden)
[Backed by British private equity group Candover]
Jensens Beds – Hilding Anders
Ikea (Own Label – Tbc)
Note: Hilding Anders sold the following brands to Steinhoff International in April 2013
[Now in the hands of new US owner, private equity firm HIG]
Silentnight – Silentnight Group
Layezee – Silentnight Group
Sealy UK – Silentnight Group
Pocket Spring Bed Company – Silentnight Group
Rest Assured – Silentnight Group
Stearns and Foster – Silentnight Group
Harrison Spinks Ltd (Spinko Ltd)
Somnus – Harrison Spinks Beds
Nu-Bed – Harrison Spinks Beds (May 2013: No online info – may have been withdrawn)
Harrison – Harrison Spinks Beds
Spink and Edgar – Harrison Spinks Beds
John Lewis (Own label) – Harrison Spinks Beds -[ Plus others ]
Sun European [Private equity Group]
ScS [95 Stores] – Online: Sleep Centre Branding
Dreams – As of May 2013
Highgate Beds Ltd (UK)
Healthopaedic – Highgate Beds
Sleepwise – Highgate Beds
Sleeping Comfort – Highgate Beds
Sleepmode – Highgate Beds
Simmons Group- (Parent Company – Cauval Industries [fr] )
Simmons – Simmons Group
Sleepeeze – Simmons Group
Cumfilux – Simmons Group
Nestledown – Simmons Group
Steinhoff (UK) International Holdings Ltd
Homestyle Operations Ltd
JW Carpenter Ltd
[tbc – In one way or another the following brands / stores are intrinsically linked through the above companies]
Relyon [Brand] (Steinhoff)
Dunlopillo [Brand] – Bought from Hilding Anders April 2013
Slumberland [Brand] – Bought from Hilding Anders April 2013
Horatio Myers [Brand] – Bought from Hilding Anders April 2013
Staples [Brand] – Bought from Hilding Anders April 2013
Sprung Slumber [Brand] (tbc– Steinhoff)
Bensons for Beds (Homestyle Operations)
Sleepmasters (Steinhoff – Rebranded as Bensons For Beds [Jan 2012)
The Bed Shed (Steinhoff – Rebranded as Bensons For Beds – Jan 2012)
Harveys (Homestyle Operations / Steinhoff International [tbc] )
Cargo (Homestyle Operations / JW Carpenter)
Homestyle (Homestyle Operations / JW Carpenter)
Reid Furniture (Steinhoff)
Keen and Toms Holdings Ltd
Hypnos (Royal warrant holder)
Millbrook Beds Ltd
The Handmade Bed Company (For Furniture Village / Selfridges etc)
Flex Equipos De Descanso, S.A.
And So To Bed
ES Kluft and Co – 51% share as of June 2013
Airsprung Furniture Group Plc
Hush Sleep Collection
Gainsborough Sofa Beds
Swanglen Furnishings (Bought out of admin June 13)
Airofreem (Foam Supplier)
AJ Foam Ltd. (UK)
Postureflex – AJ Foam
Dorlux Beds Ltd
Dorlux – Kozee Sleep Products was incorporated in 2004 and started to trade after the acquisition of the business and assets of Dorlux Beds UK Ltd from administrators. on 13th November 2008.
Note: August 2012: Leonard Curtis were appointed joint administrators to Kozee Sleep Products Ltd, which traded as Dorlux Beds, and decided to trade the company while looking for a buyer. An offer of £62,500 was received and subsequently accepted from Albatross Investments Ltd and Kozee Sleep (Midlands) Ltd, connected companies by virtue of common ownership.
Note: March 2013 – British bed manufacturer and importer Snoozeland has acquired bed firm Dorlux for a six figure undisclosed sum.
Breasley Consumer Products Ltd (UK)
[Manufactures for many own label retailers]
KozeeSleep Beds Ltd (Dewsbury)
(Not to be confused with Kozeesleep Beds – West Midlands)
Healthbeds –[Family owned (Smeaton family)]
Burgess Beds – Bespoke manufacturer
Savoir Beds – Exclusive Bespoke manufacturer
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